As food delivery services find themselves struggling to differentiate themselves, DoorDash has decided now is the time to name its first-ever chief marketing officer. The company is elevating vp of marketing Kofi Amoo-Gottfried to the newly-created position.
Amoo-Gottfried has been in the role since May 2019. During that time, he oversaw brand, product and partner marketing; creative; and insights. He has since added integrated marketing strategy and operations and international, growth and retention marketing to his responsibilities.
In its announcement, DoorDash also promoted vp of legal Tia Sherringham to general counsel effective Jan. 1.
“Tia and Kofi are not only A+ in their craft, but they are extreme owners who have always put DoorDash above their teams and themselves,” DoorDash CEO and co-founder Tony Xu said in a statement. “This has resulted in their ability to achieve business success beyond just the success of their respective teams.
In his role at DoorDash, Amoo-Gottfried was responsible for the development of DoorDash’s first fully integrated campaign in 2019 titled “Every Flavor Welcome.” During that time, the company was the fastest growing brand across all consumer demographics. Amoo-Gottfried also spearheaded the “Open for Delivery” campaign focused on showcasing what restaurants were open during the onset of the Covid-19 pandemic.
One of his priorities was shaping DoorDash’s approach to crucial issues like standing up for immigrant and Black lives and helping restaurants stay open during a global pandemic.
Before his time at DoorDash, Amoo-Gottfried worked for Facebook for more than three years as vp of brand and consumer marketing. He also worked for Bacardi, Publicis Ghana, Wieden+Kennedy and Leo Burnett.
A growing business
In its Q3 earning results for 2021, DoorDash announced it purchased Finnish delivery service Wolt Enterprises for $8.1 billion. The move will help DoorDash expand its reach into Europe and other markets.
The company also said that July through September revenue grew 45% to $1.26 billion year over year. Net losses increased from $43 million in Q3 2020 to $101 million in Q3 2021 as the company increased its expenses, thanks to its pursuit of expansion.
DoorDash also recorded a company-high 9 million DashPass subscribers at the end of the quarter, up from 5 million year over year.
