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As food delivery services find themselves struggling to differentiate themselves, DoorDash has decided now is the time to name its first-ever chief marketing officer. The company is elevating vp of marketing Kofi Amoo-Gottfried to the newly-created position.
Amoo-Gottfried has been in the role since May 2019. During that time, he oversaw brand, product and partner marketing; creative; and insights. He has since added integrated marketing strategy and operations and international, growth and retention marketing to his responsibilities.
In its announcement, DoorDash also promoted vp of legal Tia Sherringham to general counsel effective Jan. 1.
“Tia and Kofi are not only A+ in their craft, but they are extreme owners who have always put DoorDash above their teams and themselves,” DoorDash CEO and co-founder Tony Xu said in a statement.
